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Five Tedious Steps to Keyword Heaven - Where Your Keyword Techniques and Search Engine Techniques Earn You Money
There are many search engine techniques, used to drive traffic to websites, but most won't work unless you have got your keyword research techniques right.
If you are anything like me you will find keyword research a bit like watching paint dry – very tedious! However, it gets to be more fun when your keywords help you get to the top of Google free search engine listings.
This article is for you if you need a little bit of keyword research training, or you want to brush up your keyword techniques.
Do you know what a keyword is?
It is good to be reminded what a keyword is, because finding the right keywords for your content relies on you understanding how to describe your content is a few simple, carefully chosen words. A keyword is a word or string of words that acts as a descriptor for content and information in a document, or in the case of the internet, on a website. For example if you run a site that offers cut price air fairs you may choose to use ‘cheap flights' as one of your key words.
Why use keywords?
The main reason for using keywords is to capture traffic that results from people doing searches in Google or yahoo. Your goal is to get to the top of Google and Yahoo free listings, so that there is a significant chance that someone will click on your listing and visit your website.
All your search engine techniques will come to nothing if you have not chosen good keywords that reflect your content. Good keyword techniques and research is rewarded by website visitors who are already interested in the content of your page.
What makes a good keyword?
If you choose obscure keywords nobody is likely to search using your keywords, so you will get little or no traffic, if you choose keywords that don't reflect your content you will get a high bounce rate, if you choose very popular keywords you will face stiff competition, which means you will end up way down the listings.
You need to use good keyword techniques to find relevant, high volume, low competition keywords.
What is meant by keyword competition?
Competition is created when lots of other people are using the same keywords as you. So, for example, ‘buy cheap flights' is a keyword that will have massive competition. This means that it is very hard to get a high ranking via free search engine techniques using this keyword.
Seven steps to keyword heaven
There are short and there are ‘long tail' keywords. A short keyword is one or two words e.g. ‘business plans'. A long tail keyword will be four or five words e.g. ‘what makes a good business plan'.
Often it is the long tail keywords that have less competition and therefore have potential to form the bedrock of good search engine techniques.
- Go to the Google keyword research tool – if you don't know where to find this tool try a Google search for ‘Google adwords keyword tool'.
- Once you find the tool you will see a table headed ‘keyword ideas' – make sure all columns are selected (there is a column button for selecting columns). Have a look around until you are familiar with the options.
- Enter your proposed keywords in the ‘word or phrase' box and hit the search button.
- A table of keywords will come up with information about search volumes and a bar chart showing the level of competition for each – fully greened out means a lot of competition, half way filled or below is good. Take note of any relevant keywords where traffic volume is good and competition is low. Try different keywords until you find this combination. I warned you it gets tedious… Good volumes are at least 500 per month (when I entered ‘UK business plans' my results were 1,600 global and 880 local/UK searches per month). You need to decide if local volumes are important or whether global traffic is what you want.
- Once you find a keyword that looks like it has potential (remember it needs to be relevant to your content) click on it. This will take you straight through to the Google search bar with your keyword already loaded. Underneath the search bar you will see your keyword results number, showing how many pages have been found with that keyword (often millions). I searched for ‘UK business plans' and got 41.8 million results.
- Now put quotation marks around your keyword e.g. "UK business plans". This will restrict results to pages using the exact keyword. Check how may result are generated this time. UK business plans reduced to 1,605 a huge difference.
- If the result for the keyword search, using quotation marks, is less than 20,000 that is good. If it is less than 5,000 that is very good - with the right campaign you could get to the first page of Google.
Keep going until you find the magic combination, with good search volumes and low competition.
Once you have found the right keyword options you need to use good search engine techniques to put them to work. There is not enough space here to go into what this means, but in a nutshell, you need to use your keywords constantly and consistently i.e. in your web page name, in your page title and several times in your page content.
If you are interested in going deep into search engine techniques and keyword research training I suggest you check out Wealthy Affiliate University a fabulous resource for anyone wanting to get to grips with internet marketing techniques and access some great tools.
About the Author
BusinessTalent is run by Linda a management consultant and business advisor based in London, UK.
Alexi Laiho Whammy Bar Techniques